Motifworks, a cloud and mobile solutions company that helps accelerate application development, was accruing an increasing number of customer successes. Yet, as Motifworks continued its fast customer-growth curve, the company needed to capture and illustrate these success stories for its marketing and sales programs.
Berlack Communications worked with the Motifworks team to produce a series of Case Studies showing how Motifworks solved their customers’ needs. Collaborating closely with a group of Motifworks’ customers, Berlack Communications wrote and produced three Case Studies under deadline for rapid digital and print distribution.
RetirementQuest®, a consulting firm that helps individuals and families with their financial planning needs, began producing a full-color magazine aimed at bolstering its overall marketing and business development program. With this initiative, though, RetirementQuest® needed immediate expert help to produce new content on-deadline.
For the RetirementQuest® magazine, Berlack Communications wrote a series of general-interest, long-form articles for its magazine, distributed via print and digital. Bringing interviewing, photography and writing skills together, Berlack Communications produced a set of articles, covering several community businesses, for its 2014 RetirementQuest® magazine issues.
KoolSpan, a technology company that provides mobile encryption and security applications to protect data and voice communications over network-connected devices, was ready to overhaul its company website’s content and corporate messaging. Its challenge: get this project completed properly and fast to fuel its search engine marketing program.
Berlack Communications, working closely with the KoolSpan leadership team, created a new website architecture to better illustrate its core product suite and simplify its look and feel. With the new architecture in place, Berlack Communications developed a consensus messaging/positioning statement that, in turn, informed the writing of new content across all sections of the website.
Media Relations for Early Charm Ventures
Media Relations for Association of University Research Parks (AURP)