berlackcommunications
Listen. Engage. Results.
We strengthen your organization through active, creative marketing communications strategy and implementation. We understand your organization’s story and its products, services, customers, partners, and audiences.
We produce measurable, meaningful results for you. We gain your confidence through patient counsel and expert, on-deadline delivery of services.
Berlack Communications works with a variety of companies and nonprofit organizations nationally to help them achieve their marketing communications goals through clear storytelling and targeted outreach.
What We Do
B2B marketing
Are you ready to meet and exceed your B2B quarterly lead and revenue goals? We meet with your teams to develop a consensus marketing and media plan that’s measurable and oriented to produce strong results for your lead generation/revenue goals. Once a clear vision of success is established, we deploy modern and traditional tactics to drive new business acquisition.
content generation
We create targeted, relevant content that educates your priority audiences at every stage of their engagement with your organization. It’s content that hits your target prospects at the right time and pulls them in to better enable buying decisions made in your favor. Our content drives clear storytelling, thought leadership, and viral marketing opportunities.
Issue Advocacy/
Public Affairs
Get the word out about your non-profit organization or government agency’s unique mission. Make no mistake – we understand the value of winning media and industry influencer coverage in every relevant medium and outlet. We work with you to map out a plan tied to your overall marketing communications strategy to influence and motivate your key constituencies.
Business Development
Using our integrated marketing tools, we deploy digital and traditional methods to introduce your product or service to potential new customers. Our business development philosophy is simple: to generate new business; we define whom to reach out to; understand their unique business problems and articulate relevant solutions leading
to new customers.
Business Strategy
This is the classic whiteboard component. In fact, this elegant process of getting your team together scrum-style – to take a fresh look at your product and re-frame or sharpen your focus – works. We help engineer this process efficiently (without wasting time) to inform all of the marketing and business development activities we use to grow your business or your organization’s mission.
KEN BERLACK
Principal
Ken is an accomplished marketing and communications professional with substantive, proven experience in leading high-performance branding, awareness and lead generation programs to drive organizational growth. His career spans government, nonprofit and business organizations, with skills in communications, journalism, public relations, marketing, business development and issue advocacy.
Ken began his career in journalism as Managing Editor of Albuquerque Monthly magazine, covering politics, culture and art in Albuquerque and New Mexico.
He then entered government, serving as Press Secretary for former U.S. Rep. Sherrod Brown (OH) and Deputy Press Secretary for U.S. Sen. Jeff Bingaman (NM), focusing on a range of issues including education, health care and technology-based economic development.
With his public policy background and interest in technology, Ken then joined the Kauffman Foundation, leading communications for two Kauffman-funded nonprofit organizations – the Washington, DC-based National Commission on Entrepreneurship and Kansas City-based KCCatalyst – while later serving as Senior Analyst-Entrepreneurship for the Foundation.
Ken then led marketing and communications programs at Perceptive Software, targeting government, K-12 education, energy utilities and the higher education sectors. Ken later joined the marketing programs team at Datatel (now Ellucian), an ERP software company focusing on serving higher education institutions.
Throughout his career, Ken has been quoted in a variety of local and national media and has spoken on a number of professional expert panels on marketing and communications strategies. He’s a Contributing Writer for Technical.ly Baltimore magazine and previously served as a Board member of the PRSA-Maryland Chapter.
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