Berlack Communications
Listen. Engage. Results.
Our Mission
Berlack Communications works with a variety of companies and nonprofit organizations nationally to help them achieve their marketing communications goals through clear storytelling and targeted outreach.
We strengthen your organization through active, creative marketing communications strategy and implementation. We understand your organization’s story and its products, services, customers, partners, and audiences.
We produce measurable, meaningful results for you. We gain your confidence through patient counsel and expert, on-deadline delivery of services.
What We Do
B2B Marketing
Are you ready to meet and exceed your B2B lead and revenue goals? We help you develop a consensus marketing plan that’s measurable and oriented to produce strong results for your lead generation/revenue goals. Once a clear vision of success is established, we deploy the right set of tactics to drive new business acquisition.
Content Generation
We create targeted, smart content that educates your priority audiences at every stage of their engagement with your organization. It’s content that hits your target prospects at the right time and pulls them in to better enable decisions made in your favor. Our content drives clear storytelling, thought leadership, and viral marketing opportunities.
Business Strategy
This is the classic whiteboard component. Our elegant process gets your team together scrum-style to take a fresh look at your product/service and re-frame or sharpen your focus. We help engineer this process efficiently to inform all of the marketing and business development activities we use to grow your business or your organization’s mission.
Issue Advocacy
Get the word out about your non-profit organization or government agency’s unique mission. We understand the value of winning media and industry influencer coverage in every relevant medium and outlet. We work with you to map out a plan tied to your marketing communications strategy to influence and motivate your key constituencies.
Ken Berlack
Principal
Ken is an accomplished marketing and communications professional with substantive, proven experience in leading high-performance branding, awareness and lead generation programs to drive organizational growth.
Ken began his career in journalism as Managing Editor of Albuquerque Monthly magazine, covering politics, culture and art in Albuquerque and New Mexico.
He then served as Deputy Press Secretary for U.S. Sen. Jeff Bingaman (NM) and Press Secretary for then-U.S. Rep. Sherrod Brown (OH), focusing on a range of issues including education, health care and technology-based economic development.
With his public policy background and interest in technology, Ken then joined the Kauffman Foundation, leading communications for two Kauffman-funded nonprofit organizations – the Washington, DC-based National Commission on Entrepreneurship and Kansas City-based KCCatalyst – while later serving as Senior Analyst-Entrepreneurship for the Foundation.
Ken then led marketing and communications programs at Perceptive Software, targeting government, K-12 education, energy utilities and the higher education sectors. He later joined the marketing programs team at Datatel (now Ellucian), an ERP software company focusing on serving higher education institutions.
Throughout his career, Ken has been quoted in a variety of local and national media and has spoken on a number of professional expert panels on marketing and communications strategies. He’s been a Contributing Writer for Technical.ly Baltimore magazine and previously served as a Board member of
the PRSA-Maryland Chapter. Ken currently serves on the Boards of the National Chamber Orchestra and the Chesapeake Youth Symphony Orchestra.
